• Marketing
• Empathy-Based Marketing, Marketing, Viral Marketing
• October 9, 2020

Recently a viral TikTok longboarding video by an Ocean Spray cranberry juice fan put Ocean Spray at the forefront of social media channels everywhere. Their response provided a brilliant example in empathy-based marketing. On his way to work, Nathan Apodaca’s 15-year-old car broke down, prompting him to leave his car behind and film himself longboarding to the warehouse along to …