The importance of SEO in 2021

The term SEO is thrown around a lot, but in 2021 with the continued growth of social media how important is SEO? Should your marketing strategy still place emphasis and invest in your web presence and SEO? Recent data collected by leading social media management platform Hootsuite Digital 2021 Report, brings interesting digital insights from the past 12 months, specifically …

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Social Platforms to Include in Your 2021 Marketing Strategy

As we kick off the new year, businesses are back into planning mode refining their marketing and communication strategy for 2021. With a breadth of social media platforms readily available, businesses need to decide which platforms are worth building into their marketing strategy? Recent data collected by leading social media management platform Hootsuite Digital 2021 Report, shows that traditional social …

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A Lesson in Harnessing Empathy-Based Marketing

Recently a viral TikTok longboarding video by an Ocean Spray cranberry juice fan put Ocean Spray at the forefront of social media channels everywhere. Their response provided a brilliant example in empathy-based marketing. On his way to work, Nathan Apodaca‚Äôs 15-year-old car broke down, prompting him to leave his car behind and film himself longboarding to the warehouse along to …

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