A Lesson in Harnessing Empathy-Based Marketing

Recently a viral TikTok longboarding video by an Ocean Spray cranberry juice fan put Ocean Spray at the forefront of social media channels everywhere. Their response provided a brilliant example in empathy-based marketing. On his way to work, Nathan Apodaca‚Äôs 15-year-old car broke down, prompting him to leave his car behind and film himself longboarding to the warehouse along to …

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